Duda Bradley is fascinated by the cosmos, is in a serious relationship with Brazilian gem stones and values manual work. 

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After graduating in Industrial Design, she chose to follow in the footsteps of her jeweller grandmother. She specialized in jewelry design and goldsmithing at LAO, in Florence, and is now creative director at the eponymous brand. 

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Creating authentic jewelry, rescuing memories and bringing meaning to your design through contemporary goldsmithing. Here she found a way to immortalize moments, creating adornments that transcend time.

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The metals and precious stones presented in her jewelry are intended for use in order to reduce environmental impact.

From upcycling metals, use of stones outside of standard measurements, developing jewelry with customer's gold, avoiding waste. 

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Believing that jewelry is a form of individual expression, she creates lines where personalization and tailored designs give the customer exclusivity, combining beauty and meaning..